Desmond Ajimuda

Indigo 

Concept / Research / Visuals 

Indigo is designed to help people find small businesses in thier cities.  It designed for small businesses to list their business profile and for people to search businesses.

THE PROBLEM
THE GOAL

Social media algorithm and it's overwhelming nature made it difficult for people to find or locate businesses in their neighborhood or city.

Design a  website that where businesses owner or managers can list their businesses and get discover by people are looking for businesses in their cities.

ROLE
RESPONSIBILITIES

UX designer, designing the responsive website design from conception to delivery

Conducting interviews, paper digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining informatiom architecture, and responsive design

DURATION

 June to July 2021

Research

I conducted interviews with working adults, students and business owners in lagos to ask how discover new or popular businesses in their cities and also asked business owner how they get people to discover their businesses.

I did online online research and conducted user survey.

MEET THE ​USERS

Initial design

After iterating and drafting some paper wireframes, i created the initial design for Indigo focused on how 

WIREFRAMES

Low Fidelity Prototype

The low fidelity prototype connect the primary user flow of discovery a clothing brand store.

USABILITY STUDY

I conducted an unmoderated usability study with the low-fidelity prototype to see how users experience the website, then iterate on the designs with findings from the usability studies. 

VIEW INDIGO HIGHFIDELITY PROTOTYPE